The advent of technology has, indeed, introduced a lot of opportunities for businesses. Now, physical ads on newspapers and billboards no longer cut it. Businesses must strive to meet the demands of the times. And right now, that means tapping into digital platforms, particularly the Internet.
If you’ve been on Facebook in the past few years (which, we highly doubt you haven’t), then you would have noticed the prevalence of advertisements and product placements from businesses. Anything and everything is on Facebook, like ads for travel destinations, equipment like copper busbar bending machines, digital marketing agencies, etc. You might have even browsed through those advertisements and made a purchase online.
That’s one of the opportunities that the Internet, especially social media, has posed for the corporate landscape. It has given them a platform to market their products effectively, considering that everyone has a Facebook account. Facebook is the world’s largest social media site and the one that gains a lot of traffic daily (2.6 billion monthly users to be exact). So businesses are beginning to tap into that platform for their marketing and consumer relations needs.
Why hire a Facebook marketer?
Facebook marketing has seen a lot of innovation over the last few years. Despite the various possibilities in terms of marketing that you can do on this site, only 48% of businesses find their strategies effective. Facebook marketing has become more competitive and specialized, calling for the need for expert Facebook marketers to spearhead your efforts. You need a Facebook marketer because of the following reasons:
The Facebook algorithm
Despite the features on Facebook that cater to businesses and their marketing efforts, at the end of the day, it’s still a social media site. Its main purpose is to be an online space where people can connect and explore. The last thing users want is to be flooded with ads and sponsored posts. So Facebook makes a point to show users more of their peers’ contents and less of business advertisements.
So no matter how many organic posts you make, there’s a chance they will get flagged by Facebook, or they won’t be visible to as many people as you wish. But a Facebook marketer can help you create effective ads that adhere to Facebook regulations, but at the same time can generate traffic to your brand.
Targeting
Facebook is used by people of all ages, backgrounds, professions, etc. So when you market on Facebook, you’re marketing to a vast array of different markets. But businesses would know how inefficient that is. It’s important to have specific demographics you want to reach, which can be done by targeting. There are complex targeting mechanisms in place that can be navigated and effectively utilized by a Facebook marketer.
Ultimately, hiring a Facebook marketer will help your business target specific strategies and tactics that will make the most out of the social media site. As a result, you will gain better access to your audience and ultimately improve your bottom line.
With its billions of users and high daily traffic, Facebook offers a lot of marketing opportunities for businesses. But to make the most out of it and to ensure that you’re getting a good return on your investment, you need to utilize it properly. A Facebook marketer, with their skills and expertise, can help with that.
